Goodreads helps you keep track of books you want to read.
Start by marking “Jobs to Be Done: A Roadmap for Customer-Centered Innovation” as Want to Read:
Jobs to Be Done: A Roadmap for Customer-Centered Innovation
Enlarge cover
Rate this book
Clear rating
Open Preview

Jobs to Be Done: A Roadmap for Customer-Centered Innovation

3.55  ·  Rating details ·  286 ratings  ·  42 reviews
In a challenging economy filled with nimble competitors, no one can afford to stagnate. Yet innovation is notoriously difficult. Only one in 100 new products is successful enough to cover development costs, and even fewer impact a company's growth trajectory. So how do you pinpoint the winning ideas that customers will love?

Sifting through purchasing data for clues about w
Hardcover, 224 pages
Published November 15th 2016 by AMACOM
More Details... Edit Details

Friend Reviews

To see what your friends thought of this book, please sign up.

Reader Q&A

To ask other readers questions about Jobs to Be Done, please sign up.

Be the first to ask a question about Jobs to Be Done

This book is not yet featured on Listopia. Add this book to your favorite list »

Community Reviews

Showing 1-30
Average rating 3.55  · 
Rating details
 ·  286 ratings  ·  42 reviews

More filters
Sort order
Start your review of Jobs to Be Done: A Roadmap for Customer-Centered Innovation
Mar 12, 2019 rated it it was ok
(1.5/5 stars) This book wasn't what I was expecting lol I thought it was going to push me to get more organized and productive but it just made me think about business processes and customer centric ideations lol

I think it's also important to mention that this book is only good for it's time. It provides many real life examples that 10 years from now people would not relate to. Like how Uber has a variety of Uber services like Uber X etc.

It's a good book if you are in Customer Insights and Ana
Nov 16, 2017 rated it really liked it
This is a succinct book on the jobs-to-be-done theory as a market research and business planning methodology. It first grounds the reader in the theory and its history, and is then broken out into the following sections:


1. Jobs: What customers are trying to get done
2. Job Drivers: Why customers have different jobs
3. Current approaches and pain points

4. Success Criteria: The customer's defin
Pascal Wagner
Mar 29, 2019 rated it it was ok
Recommended to Pascal by: Zach Nies
I was hoping to get a lot more out of this book but if you’ve been in business for a while, it shares information that you likely intuitively know. I think this would be a much better book to read if you were starting your first company.

The Jobs to be Done framework succeeds because it focuses innovation on the right questions rather than having them jump directly into devising solutions. But it is actually the framing of problems that often leads to breakthrough ideas. Com
Doug McColgin
Mar 19, 2018 rated it did not like it
It's not often that I can't finish a book, but this one could not hold my attention. Perhaps its a matter of mismatched expectations rather than quality, but I simply didn't find value in it.

Having recently finished Competing Against Luck , I was looking for an alternative or complementary perspective on the Jobs To Be Done framework. Instead, this book presents a thoroughly complex pseudo-process that feels like a consultant's "How We Work" deck. Might be perfect for someone who wants to work
Jon Nguyen

This is not a good book if you’re trying to learn about JTBD. I’ve been reading through anything I can to learn more about it, but I found this book particularly bad. It talks about JTBD, but there isn’t a lot of rigor to it, and a lot of the book is just a mishmash of other business/marketing/product development recommendations rather than something specific about JTBD methodology. It’s also very superficial, and they do the annoying thing of pulling out historical examples of successful com
Amun (Mohamed Elbadwihi)
2.5/5. Great concept. Terrible book.
Eli Fisher
Jul 17, 2018 rated it really liked it
Job's to Be Done is an interesting read. I suggest it to anyone wanting to build a customer-centric product.

The book discusses the Jobs Atlas. This atlas is designed to help a business identify how to provide solutions that enable customers to solve their every day tasks (aka their jobs), while also ensuring these solutions align with the business's goals. The Jobs Atlas is broken into 3 sections.

Know Where You Are Starting From: Understand the jobs customers are trying to accomplish, both fun
Feb 14, 2017 rated it really liked it
Products and services fail regularly to meet customer expectations but what is going wrong? Companies are asking customers what they want and blindly seek to deliver it; yet not so many seem to analyse what they may need and work from that data point.

This is the central argument expressed by the authors, who believe that people purchase products and services to solve a specific problem or need. If a company can focus on the “jobs to be done” by a product or service for a customer, their innovati
Shannon Clark
Sep 17, 2019 rated it liked it
The core ideas are good and useful and colleagues swear by this book and approach. However I found a lot of the book simplistic in places and having surprising gaps in the approach. Furthermore even though one of the co-authors is a woman I found a lot of the book frustratedly built upon what I see as old fashioned examples that defaulted to gender stereotypes. Also it has a whole chapter on the value of diverse perspectives that somehow manages not to talk about either gender or racial diversit ...more
Ioannis Papikas
Nov 30, 2020 rated it it was amazing
Jobs to be done is one of the best frameworks to begin your product analysis, starting from your customer or potential user and understanding what they truly need, how they feel when they are trying to achieve it and what they are willing to do in order to reach their goal.

This book analyses the jobs to be done in simple, one step at a time chapters, on how to build your ideal jobs to be done and continue from there.

Jobs to be done are the first step, and can be named one of the most important,
Noushin Jedi
Nov 17, 2017 rated it it was amazing
Shelves: 2017
"Mak­ing a ‘bet­ter’ prod­uct is the easy part of in­no­va­tion. The hard part is en­sur­ing that your new prod­uct is bet­ter for the right peo­ple in the right ways.”

"Much like the prob­lem of adding too many fea­tures, at­tempt­ing to sat­isfy too many jobs leaves you with a com­pli­cated, ex­pen­sive, one-size-fits-none prod­uct.”

"If I had an hour to solve a prob­lem, I’d spend 55 min­utes think­ing about the prob­lem and five min­utes think­ing about so­lu­tions.” (Al­bert Ein­stein)

Cindy Lu
Dec 30, 2020 rated it it was amazing
Shelves: 2020
This is an easy to read book about Job-To-Be-Done and the roadmap of applying it for innovation. The core concept is Job Atlas which involves 8 steps to build: 1) Discover the jobs 2) and Job Drivers 3) determine the current approach customers are using 4) and pain points 5) determine the success criteria customers use to evaluate a new solution 6) and obstacles of adopting the new solution 7) assess the value of the new offer and 8) define the field to beat competition. I especially like the su ...more
Jul 17, 2017 rated it really liked it
A short and useful book based on the "Jobs to Be Done" mental model created by Clayton Christensen.

If you have a product that isn't gaining traction the way you hoped or if you're trying to develop a product to better serve a market, you need a solid framework for gut-checking your produt/solution. This is the most straightforward I've found.
Abhi Yerra
Aug 16, 2017 rated it liked it
Using a methodology of approaching innovation in terms of not Problem-Solution but as a Job that Needs to Be Done. Most of the time this methodology doesn’t even have a to be tangible as an emotional job is just as important. Overall a short and quick book to read but still seems to be a rephrasing of existing books like Blue Ocean Strategy. Still a good refresher.
Aug 27, 2018 rated it it was ok
The book presents itself as a practical guide do instituting Jobs to be Done theory in a corporation, but spends its entirety at the 45k foot level.

There’s clearly a ton of experience in the authors, but whether they’re under NDA or just not getting into the details - it’s shared only at an abstract, theoretical level.

Bummer 🙁
Marjolein Van Der Aar
Aug 15, 2019 rated it really liked it
Useful approach for innovation, that fits well with other approaches such as business model canvas and lean startup. The last chapters are too much bragging about their own success stories, making it lose credibility somehow. It would have been nice to instead hear more about how they refined the method also by sharing failures/risks of the method.
Mar 23, 2020 rated it liked it
I was hoping this would be less prescriptive and more about the theory. I enjoyed the first half of the book much more, and thought the 2nd half, which included information like lists of steps to perform, was too specific. I'd rather this focused on Jobs to Be Done & gave less information about strategy and other related topics that I would look to other places to learn. ...more
Gerard Chiva
May 18, 2020 rated it it was ok
I was expecting a more practical book. If you already know something about JTBD I wouldn't recommend it.
The book sits on the strategic level rather than the tactical level. It has some good stuff with regards to how to plan your product discovery and product strategy, but if you want to learn JTBD this is not the book for you. I'd rather go to "What Customers Want" from Anthony Ulwick.
Dec 18, 2020 rated it really liked it
Another work read. This one a little entertaining. It does a good job of identifying a framework for customer-centered innovation with a lot of examples, both good and bad. The idea of jobs versus features was a good parallel. Understanding the drivers whether it is a long-term or near-term need. Overall, a good read with relevant information.
Simple, clear, actionable guide to customer centric innovation

Clear set of principles explained in a simple way. Gives a good foundations to move foraged and implement customer centric innovation at small and larger scale organizations
Joel Davis
Jan 09, 2019 rated it it was ok
After reading the summary and reviews, I was expecting the book to provide more prescriptive guidance on a JTBD framework. While the content was a good overview of JTBD, it didn't actually provide any useful information on how to do any of the steps at a level that I found useful. ...more
Kevin Jarvis
Oct 22, 2019 rated it liked it
Some important messages here and a useful overall framework for how to approach a market from a “jobs” perspective, but it’s a little bit surface level and I would like to have seen a lot more practical guidance.
Cameron J
Jan 16, 2020 rated it liked it
It's a general guide to someone that has heard about this method of understanding user wants and wants to learn more about it at a high level. For a product leader, product manager or business leader, there are more complete and in-depth books on this topic. ...more
May 06, 2017 rated it liked it
Fine breakdown of how to think of products...
Henrik Berglund Berglund
Nice hands on description of Wunkers approach to this important topic.
Aug 03, 2017 rated it it was ok
This really focuses on the entire product ideation process and some solid tools and frameworks to help. There are better books to dive into JTBD.
Jan 11, 2018 rated it liked it
This book covers the end-to-end innovation process pretty well (albeit simplistically) but was a bit lightweight when itcomes to jtbd. I'd recommend the Ulwick book as an alternative ...more
Jan 02, 2019 rated it really liked it
Great refreshing approach to customer innovation.
Charles Greathouse
Jun 10, 2019 rated it really liked it
Great perspective. Balanced approach of examples and theory. Simple concept. Difficult execution.
Jul 09, 2019 rated it liked it
Expected a lot more from this book. Didn't really go deep enough and acted more as an introduction/theory based book. ...more
« previous 1 next »
There are no discussion topics on this book yet. Be the first to start one »

Readers also enjoyed

  • Competing Against Luck
  • Jobs to be Done: Theory to Practice
  • Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation
  • The Jobs To Be Done Playbook: Align Your Markets, Organization, and Strategy Around Customer Needs
  • Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days
  • Radical Focus: Achieving Your Most Important Goals with Objectives and Key Results
  • Trillion Dollar Coach: The Leadership Playbook of Silicon Valley's Bill Campbell
  • Why Digital Transformations Fail: The Surprising Disciplines of How to Take Off and Stay Ahead
  • Empowered: Ordinary People, Extraordinary Products
  • Hidden Huntress (The Malediction Trilogy, #2)
  • Designing Your Life: Build a Life that Works for You
  • Invent and Wander: The Collected Writings of Jeff Bezos
  • Fascinate: Unlocking the Secret Triggers of Influence, Persuasion, and Captivation
  • Resonate: Present Visual Stories that Transform Audiences
  • The Pragmatic Programmer: From Journeyman to Master
  • Stolen Songbird (The Malediction Trilogy, #1)
  • No Rules Rules: Netflix and the Culture of Reinvention
  • Barn av sin stad (Stadserien, #2)
See similar books…
STEPHEN WUNKER worked with Christensen for years, led development of one of the first smartphones, and now runs New Markets Advisors. He has written for ,Forbes, Harvard Business Review, and The Financial Times.

Related Articles

“I'm in a weird place because the book is about to come out. So I'm basically just walking around like a raw nerve and I'm not sure that I...
32 likes · 6 comments
“Once you understand what jobs people are striving to do, it becomes easier to predict what products or services they will take up and which will fall flat. While” 0 likes
More quotes…