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Malls in the late forties and early fifties were risky. Suburban customers still believed in making major purchases in the central business districts of cities and towns, where they expected to find the greatest selection of merchandise and the most competitive prices. After the tax laws of 1954, this changed. Shopping mall developers were among the biggest beneficiaries of accelerated depreciation, and they most often located projects where the older strips met the new interchanges of major pro
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― Building Suburbia: Green Fields and Urban Growth, 1820-2000
― Building Suburbia: Green Fields and Urban Growth, 1820-2000
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People often tell me that they get lost in malls. Malls are a habitat. Some of us are natives. If you grew up hiking, you know to look for blazes. If you grew up with malls, you know to look for the anchor stores, the fountain, the food court. Orient yourself to those cardinal points before you set out.
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― Meet Me by the Fountain: An Inside History of the Mall
― Meet Me by the Fountain: An Inside History of the Mall





















