Experimentation


The Passage (The Passage, #1)
The Lake House (When the Wind Blows, #2)
The Immortal Life of Henrietta Lacks
Stiff: The Curious Lives of Human Cadavers
Fear Nothing (Moonlight Bay, #1)
Seize the Night (Moonlight Bay, #2)
Trustworthy Online Controlled Experiments: A Practical Guide to A/B Testing
Experimentation Works: The Surprising Power of Business Experiments
Statistical Methods in Online A/B Testing
A/B Testing: The Most Powerful Way to Turn Clicks Into Customers
Saving the World and Other Extreme Sports (Maximum Ride, #3)
The Power of Experiments: Decision Making in a Data-Driven World
Statistics for Experimenters: Design, Innovation, and Discovery
You Should Test That: Conversion Optimization for More Leads, Sales and Profit or The Art and Science of Optimized Marketing
Designing with Data: Improving the User Experience with A/B Testing
Yvon Chouinard
Doing risk sport had taught me another important lesson: never exceed your limits. You push the envelope and you live for those moments when you’re right on the edge, but you don’t go over. You have to be true to yourself; you have to know your strengths and limitations and live within your means.
Yvon Chouinard, Let My People Go Surfing: The Education of a Reluctant Businessman

Yaa Gyasi
When the wounded mouse finally died, I held his little body. I rubbed the top of his head, and I thought of it as a blessing, a baptism. Whenever I fed the mice or weighed them for the lever-press task, I always thought of Jesus in the upper room, washing his disciples' feet. This moment of servitude, of being quite literally brought low, always reminded me that I needed these mice just as much as they needed me. More. What would I know about the brain without them? How could I perform my work, ...more
Yaa Gyasi, Transcendent Kingdom

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