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Experimentation Works: The Surprising Power of Business Experiments
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Experimentation Works: The Surprising Power of Business Experiments

3.69  ·  Rating details ·  16 ratings  ·  4 reviews
When it comes to innovation, relying on intuition won't cut it anymore. Whether it's improving customer experiences, trying out new business models, or developing new products, even the most experienced managers often get it wrong. This is especially true in the online world, where predicting customer behavior is virtually impossible.

Managers can, however, discover whether
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Hardcover, 256 pages
Published February 18th 2020 by Harvard Business Review Press
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April
Mar 22, 2020 rated it liked it  ·  review of another edition
I went back and forth a bit on my perception and application of the material chapter to chapter. In my opinion there was a bit much on the web/site side of experimentation. Im looking for day to day application no matter where people are within the organization. Curious how others have applied experiments to their every day. ...more
Greg
Oct 21, 2019 rated it it was amazing
Shelves: innovation, business
Leading innovation in organization requires experimentations. We wouldnt know if our ideas will stand the test of even a short time if we havent tested it using the scientific method.

This book is full of exciting and deep insights on business experimentation. It lays the foundation of what it means to conduct business experiments as well as the possible hindrances towards its adoption.

The books also helps organizations dealing with so many uncertainties to develop the discipline of
...more
Silvia
Oct 27, 2019 rated it liked it
Experimentation* is important in companies but as the author showed the ability to try thousands of things of which only 5% are successful is reserved to companies that already did it. I'm not sure Google or IBM or booking.com would have been so open to experiments in their early days. All in all, the author made his point. I think this book is perfect students as reading in graduate studies or for business owners that have a profit and want to grow their business.
* - I got this book in advance
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Darya
Oct 14, 2019 rated it it was amazing
Innovation is the key strategy for survival today. The world of technology and entrepreneurial minds is booming and companies who do not transform into digital, do not innovate in the right time have less chance for survival. This book is a very comprehensive practical guide to innovation from idea to testing and understanding the results.
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