Behavioral Science


Thinking, Fast and Slow
Nudge: Improving Decisions About Health, Wealth, and Happiness
Predictably Irrational: The Hidden Forces That Shape Our Decisions
Misbehaving: The Making of Behavioral Economics
The Power of Habit: Why We Do What We Do in Life and Business
Freakonomics: A Rogue Economist Explores the Hidden Side of Everything
Blink: The Power of Thinking Without Thinking
Influence: The Psychology of Persuasion
Moonwalking with Einstein: The Art and Science of Remembering Everything
The Undoing Project: A Friendship That Changed Our Minds
The Upside of Irrationality: The Unexpected Benefits of Defying Logic at Work and at Home
Drive: The Surprising Truth About What Motivates Us
Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones
Noise: A Flaw in Human Judgment
Think Again: The Power of Knowing What You Don't Know
Lia Louis
But if you need help," says Lucy, "then you should tell us. It's what we're here for. It's actually a very important part of friendship. Studies have shown that true lasting friendships that are built on the foundation of feeling comfortable to ask one another for help, last longer than those friendships you feel you have to transact in. You know? I'll do this for her, but only so she might do that for me. It's true. I read it in a book. ...more
Lia Louis, The Key to My Heart

Abhijit Naskar
The more people act different, the more they act the same
Abhijit Naskar, Good Scientist: When Science and Service Combine

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