Behavioral Science


Thinking, Fast and Slow
Nudge: Improving Decisions About Health, Wealth, and Happiness
Predictably Irrational: The Hidden Forces That Shape Our Decisions
Misbehaving: The Making of Behavioral Economics
The Power of Habit: Why We Do What We Do in Life and Business
Freakonomics: A Rogue Economist Explores the Hidden Side of Everything
Blink: The Power of Thinking Without Thinking
Influence: The Psychology of Persuasion
The Upside of Irrationality: The Unexpected Benefits of Defying Logic at Work and at Home
Moonwalking with Einstein: The Art and Science of Remembering Everything
The Undoing Project: A Friendship That Changed Our Minds
Drive: The Surprising Truth About What Motivates Us
Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones
Think Again: The Power of Knowing What You Don't Know
Noise: A Flaw in Human Judgment
Groups have powerful self-reinforcing mechanisms at work. These can lead to group polarization—a tendency for members of the group to end up in a more extreme position than they started in because they have heard the views repeated frequently. At the extreme limit of group behavior is groupthink. This occurs when a group makes faulty decisions because group pressures lead to a deterioration of “mental efficiency, reality testing, and moral judgment.” The original work was conducted with referenc ...more
James Montier, The Little Book of Behavioral Investing: How not to be your own worst enemy

Abhijit Naskar
The more people act different, the more they act the same
Abhijit Naskar, Good Scientist: When Science and Service Combine

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