Sex and Reading: A Look at Who's Reading Whom
What do men and women want when it comes to books? Are they reading their own gender? And what do they think of books written by the opposite sex?
This year the #readwomen movement inspired us to take a closer look at where readers fall along gender lines. There's a lot of well-documented press about the fact that women's books tend to have "girly" covers instead of gender-neutral ones, and the VIDA count shows us that traditional book reviewers are predominantly male and books being reviewed in "top tier" publications are mostly by men.
Together with the stats team, engineers, and designers, we looked at a sample size of 40,000 active members on the site, 20,000 men and 20,000 women, to determine what they were reading and what they were liking.
So, enjoy this infographic! Let the debate begin. And as the year draws to a close, what's your 2014 reading list breakdown look like? Mostly men? Mostly women? About even? Take a look. You may be surprised.
Coming soon: For our next infographic, we'll take a genre-specific look at reading books—along gender lines. First up, literary fiction!





This year the #readwomen movement inspired us to take a closer look at where readers fall along gender lines. There's a lot of well-documented press about the fact that women's books tend to have "girly" covers instead of gender-neutral ones, and the VIDA count shows us that traditional book reviewers are predominantly male and books being reviewed in "top tier" publications are mostly by men.
Together with the stats team, engineers, and designers, we looked at a sample size of 40,000 active members on the site, 20,000 men and 20,000 women, to determine what they were reading and what they were liking.
So, enjoy this infographic! Let the debate begin. And as the year draws to a close, what's your 2014 reading list breakdown look like? Mostly men? Mostly women? About even? Take a look. You may be surprised.
Coming soon: For our next infographic, we'll take a genre-specific look at reading books—along gender lines. First up, literary fiction!







Comments Showing 1-50 of 569 (569 new)
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Sara
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Nov 19, 2014 01:24AM

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There are both male and female authors whose work I don't like, as well as male and female authors whose work I love... But in all honesty, there seem to be slightly more male authors on my 'read' list though.



Or are you in hunt of eyeballs?

Or are you in hunt of eyeballs?"
I was a little disappointed, too.













It would be interesting to see be reading preferences broken down by genre as well. Do men read more non-fiction than women? What subgenres have the most overlap? How do covers matter in ebook vs. traditional books?
Fun stuff - thank you for sharing.



Personally, I have more men than women in my favourite authors; Ray Bradbury, Patrick Ness, Oscar Wilde, Hajime Isayama, Masashi Kishimoto, George RR Martin, Ayano Yamane, Sarah J. Maas, JK Rowling, M. Anjelais, John Green... The books that influence me as a writer and as a person are generally the ones that are to become my favourite books and authors.

Analytics are always necessary to determine functionality. If you do not know who your demographic is, how can you appeal to them?

Ah, the time-honored fallacy of Talking About the Differences Makes Them Worse!

Quite right :-)


I's a spectrum, not a dichotomy, Toni :-)

(and don't say none of you were thinking that when you saw the heading.

I've read crappy books by men and women as well as I've read great books by men and women.
Most of the times I don't even check the author, I just want the book. Once I want to have other books by this author I probably check his/her wikipedia and find out the gender in passing. Simply because there are sentences that start either with "She" or "He".

Also, I may be a stats nerd, but I really want a confidence interval on those star ratings. I suspect that a 0.1 or 0.2 difference in rating isn't actually significant.

well said

I heard someone say there is an actual story within the pages and though the writer who is female has not really written before her book that became a series I think that is admirable at least.
I have been thinking about it (don't make fun please!) of reading Twilight and putting it in my "Known Literature" shelf. Just not yet though!

Sometimes I can't tell if an author is a woman or a man to start with but it doesn't really matter to me. A good book is a good book regardless of the gender of the person who wrote it.
I often find nationality/original language a bigger indicator of whether or not I'm likely to enjoy a book, actually (I think the language you use shapes how the language is used).

I read both sexes but will be honest and say I read more female writers then males.


Personally I don't pay attention to the author's gender when picking a book, at least not consciously. But my favorite genre, Urban fantasy, is mainly women writers, and when I read romance, most of those are women writers. So it can even out.

I agree the different was minimal, but even that is interesting to see IMO

Love the whole infographic idea by the way!

Or are you in hunt of eyeballs?"
glad i wasn't the only one who noticed this

But what you don't say is what the overall gender split is on Goodreads. I believe there are many more women than men on the site and from observation, that seems to be true. So although these numbers are interesting, they're unlikely to reflect real-world gender differences. If they did, I suspect you'd find that men read far less than women - and are less likely to read books by women than your figures suggest.