Grammys Get GoPros, Amazon In Retail And Diet Coke’s Bold Experiment | Non-Obvious Insights #1

This was a big week in marketing, as the Super Bowl shined a spotlight on the best and worst of advertising (read my recap here) and there were big announcements on everything from Diet Coke’s bold reimagining of bottle design, to Amazon’s retail ambitions that are shaking up an entire industry. In this weeks issue of Non-Obvious Insights, I’ll share these stories as well as what they might mean for the future of business itself. I hope you enjoy this new weekly series on the Influential Mark...