Business blogging: pros and cons

Maybe you've considered creating a blog for your organization, but aren't sure if it's right for you or not. Sure, it can be helpful, but it's not a great fit for every business or nonprofit. It's not all rainbows and unicorns. Let's take a look at the pros and cons to having a blog.

First, here are three reasons it could be a good idea.

Pro 1: Website Visitors

Whether you've invested money, time, or both in setting up a website, it does you no good unless people actually visit it. Whether th...