Hide-and-seek email marketing

In a time where it’s a struggle to get people to read even the first few lines of an email, you’ve got to get creative if your emails are especially long.

Kathy Harms, Executive Director at Teen emPower!, has successfully implemented a sort of hide-and-seek to get her supporters to read through emails to get important information.

Teen emPower! is a non-profit founded by Kathy that’s dedicated to educating teens on their bodies, relationships and sexuality. In a state that has the second-high...