Photos: Flatirons Running New Balance Run Hub Grand Opening Party

Henry Guzman and Sarah Rebick inside the new Flatirons Running New Balance Run Hub store in Boulder, Colo. Photo: Brian Metzler

The Flatirons Running New Balance Run Hub shops officially opened in January in a unique store-within-a-store concept at Flatirons Running Company in Boulder, Colo. Here’s a glance inside the 7,800-square-foot store located at the south end of town and some scenes from the Feb. 6 star-studded grand opening party.

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Flatirons New Balance Run Hub

The New Balance portion of the expanded shoe wall.

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Flatirons New Balance Run Hub

Henry Guzman and Sarah Rebick inside the new Flatirons Running New Balance Run Hub store in Boulder, Colo. Photo: Brian Metzler

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Flatirons New Balance Run Hub

The store's casual sitting area is adjacent to a complimentary coffee bar.

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Flatirons New Balance Run Hub

This area offers apparel selections from Jenny Simpson, one of the world's top middle-distance runners who happens to live and train in Boulder.

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Flatirons New Balance Run Hub

Image boards inside the store feature local runners and local trails.

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Flatirons New Balance Run Hub

A vintage baggage cart made from reclaimed wood serves as a coffee table in the sitting area.

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Flatirons New Balance Run Hub

The look and feel of the store extends to some of the smallest details.

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Flatirons New Balance Run Hub

Some of the Flatirons Running branded gear sold at the shop.

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Flatirons New Balance Run Hub

Flatirons Running still sells running shoes, gear and apparel from dozens of other brands on the other side of the store. A seamless shoe wall with more than 100 different shoes helps blend the two sides of the shop.

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Flatirons New Balance Run Hub

Owner R.L. Smith, here working on custom insoles in the InStep workshop located in the center of the store.

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Flatirons New Balance Run Hub

The store has a Strava leaderboard affiliated with the New Balance Run Club.

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Flatirons New Balance Run Hub

A view of the new signage on the night of the grand opening party.

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Flatirons New Balance Run Hub

One of the highlights of the grand opening party was a New Balance-themed fashion and dance show.

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Flatirons New Balance Run Hub

A DJ cranked some tasty beats and caterers served up food and drinks.

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Flatirons New Balance Run Hub

1993 world champion marathoner Mark Plaatjes and 2011 world champions 1,500-meter runner Jenny Simpson

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Flatirons New Balance Run Hub

Tricia Vieth and Alex Wolf-Root

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Flatirons New Balance Run Hub

Henry Guzman and four-time U.S. steeplechase champion Emma Coburn

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Flatirons New Balance Run Hub

1980 U.S. Olympic Trials Marathon runner-up Benji Durden

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Flatirons New Balance Run Hub

New Balance marketing executive and 2000 NCAA cross country champion Keith Kelly and noted running author Michael Sandrock

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Flatirons New Balance Run Hub

Two-time U.S. Olympian Jenny Simpson

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Flatirons New Balance Run Hub

Jason Simpson, Henry Guzman, Jenny Simpson, Andrew Letherby

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Flatirons New Balance Run Hub

New Balance sales rep and 2:11 marathoner Andrew Letherby checks out the goods

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Flatirons New Balance Run Hub

Two of Flatirons owners Henry Guzman and Tricia Vieth

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