Skechers Extends Contract With Meb Keflezighi Through 2023

Meb Keflezighi's 2014 Boston Marathon win—in Skechers shoes and apparel—was a groundbreaking moment in U.S. running.

Meb Kefelzighi and Skechers are staying together for another seven years.


Skechers Performance announced Monday that they have extended its sponsorship deal with Keflezighi through 2023. Skechers will remain Meb’s official footwear and apparel sponsor and will continue to feature Keflezighi in marketing campaigns. It will also work with the 40-year-old on footwear introductions.


“Being 40 years old and training for the Olympic Trials is a huge achievement and Skechers Performance has helped make this possible,” Keflezighi said in a release. “They know what it means to be a partner and working with the brand to help create the best running shoes possible has been a rewarding experience. It’s not something many athletes have the opportunity to do.”


Keflezighi first signed with Skechers in late 2011, and he has had great success since then. He won the 2012 U.S. Olympic Trials marathon in Houston, then finished fourth in the London Olympics marathon. Less than two years later, he won the 2014 Boston Marathon wearing his namesake Skechers GoMeb Speed 3. He is currently set to compete in the 2016 U.S. Olympic Trials marathon on Saturday, where he’s one of the favorites to make the Olympic team. He will again wear a version of GoMeb Speed 3s in Los Angeles.


Keflezighi is the only runner in history to win the Boston Marathon (2014), New York City Marathon (2009) and an Olympic medal (silver medal, 2004 Olympic marathon).


“Working with Meb has been an incredible journey and we are truly honored to have not only a star athlete on our team, but an inspirational person,” said Rick Higgins, SVP of Merchandising/Marketing for Skechers Performance. “Meb’s motivation is contagious. Anyone that has the pleasure of meeting him knows what I mean. He is a phenomenal role model, an essential ambassador to the sport, and a champion on and off the course. We are excited to continue working with Meb, as he has truly become a part of the Skechers’ family.”


RELATED: Meb + Skechers = Huge Success Story


 


The post Skechers Extends Contract With Meb Keflezighi Through 2023 appeared first on Competitor.com.

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Published on February 08, 2016 16:32
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