Residential Efficiency, Part Two

[image error]

Today, we’ll continue with some more strategies for reframing the value of efficiency when selling to homeowners.

Safety / maintaining a healthy home

Fire/carbon monoxide warnings
Motion-activated lighting to protect against intruders
Removing toxic substances from the air

Using utility bill savings to afford more leisure

People don’t make decisions – they make comparisons
Compare the utility cost savings to the cost of leisure activities (concert tickets, vacations, etc.)

Hedging against utility price spikes

Spending less on utility bills reduces the impact of utility price spikes
If you’re selling solar, you should definitely emphasize this fact

Supporting an easier sale and/or higher price

Prospective buyers who value efficiency will be more likely to buy your home than other inefficient homes on the market (easier sale)
Homes with demonstrably exceptional energy efficiency sell for a higher price than standard homes (in the District of Columbia, high performance houses [HPHs] had a median sales price that was 23% higher than that of non-HPHs. check out this study for more information)

 

[image error]

Love one of our blogs? Feel free to use an excerpt on your own site, newsletter, blog, etc. Just be sure to send us a copy or link, and include the following at the end of the excerpt: “By Mark Jewell, Wall Street Journal best-selling author of Selling Energy: Inspiring Ideas That Get More Projects Approved! This content is excerpted from the Sales Ninja blog, Mark Jewell's daily blog on ideas and inspiration for advancing efficiency. Sign up at SellingEnergy.com.”

Want our daily content delivered to your inbox? Subscribe to the Sales Ninja blog!