Amazon’s Ebook Return Policy

Last year I visited the Walmart museum in Arkansas. The museum showed how Sam Walton began his business and how it grew larger and larger with each passing year. The part of the museum that I liked the most showed some of the most ridiculous items that were returned for a full refund. As most of you probably know, Walmart has one of the most lax return policies ever instituted. The reason was because Sam Walton wanted to make the customer happy. As the old adage goes: A happy customer is a re...