Free e-Book: The Field Guide to UX Strategy

The new Field Guide to UX Strategy takes you through defining, planning, and executing on a high-speed UX strategy.

Written in a how-to format, this no-nonsense, 92-page guide offers practical, everyday tips and techniques.

These guidelines come straight from Robert Hoekman, Jr, author of 8 UX design ebooks like Web Anatomy (co-written withJared Spool).

Hoekman brings his 15 years of design experience from companies like Adobe, Intuit, Dodge, Rackspace, Edmunds, and more, and explains methods he’s found most useful in the field.

In this free ebook, you’ll find:

The mechanics of a kickoff meeting — what to discuss and who to bring
What you need to know before starting the actual design
The 4 elements of strategy: vision, circumstances, design criteria, and success metrics
Instructions on how to build momentum during the design process
Why and when to validate your UX strategy
Pros and cons of live products and pre-launch design artifacts
Tracking and testing UX strategy after implementation

Download this free ebook now.

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