5 Simple Ways To Have Your Words Working Harder Than You

1 – Ask questions.


Engaging is good.


2 – Dig deeper.


Remember that most people don't want a BMW.  They want the FEELING they get from owning one.  What is that feeling your customer's really want?


3 – Do the necessary research – I'd also appreciate the help here too.


4 – Before you write on a specific topic ask, "What fires you up and pisses you off about it?"


Then just let it all out (edit the scary parts later).


5 - Hit on an emotion.


Remember, what I shared before…


"We buy on emotion THEN justify it with logic."


QUESTION: Do you love your business, but know you shouldn't be the one writing for it?  Or perhaps you may even feel you could ruin the reputation you've spent so long in building?  Heck… maybe it just takes you way too long to get the necessary thoughts out.  And once you do, it doesn't do much to increase your sales.


If any of that sounds familiar, click here .  Let's talk!



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Published on February 14, 2011 11:03
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