Three guiding principles for email marketing

Social media, search engine optimization, and other online marketing tools are good. But none of them match the effectiveness of email marketing. An email reaches your customer where he or she is always at – their inbox. And when you send information out to your customers, you’re sending it to people who are already interested in you.

Building your email newsletter is the second thing that you should do after building a website. And here are three guiding principles for email marketing you sh...