The Four Pillars of Social Media – Part 1 of 2

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The FOUR PILLARS of SOCIAL MEDIA – PART 1 OF 2

In order to have a successful online media campaign, which relies heavily on social media, there are four aspects that must be updated constantly. Like watering flowers on the back porch, you can skip a day and be ‘okay’. But skip a week and watch it all wilt away to nothing.


Pillar One: Social Media sites.
Experts state that having and maintaining at least 3 is realistic for most people. Twitter, Facebook, and then there is Instagram, YouTube, Google Plus, Pinterest and so many more.
Make sure the social media you choose is what you are likely to post something on regularly. On the day you do your posting, a good rule of thumb is to post in the morning, check back in at the afternoon, then in the evening respond to any comments or questions.
You can post inspirational pictures with sayings, short attention grabbing lines from your book, thought provoking questions….be as creative as your demographic can stand. This costs you nothing but your time and dedication.





Pillar Two: Advertising.
Many are intimidated by Google Adwords or Facebook ads, but they work…and work well, not just for a physical product but for books. Just like the ‘suggested reads’ feature on Amazon, the Google Adwords campaigns make certain that your ad shows up on the search pages of those who are looking for something related to your book’s topic or genre. This maximizes the odds that a person will click on your website and consider purchasing.
Google Adwords is VERY user friendly and they have support staff that can walk you through the process. You can set limits and budgets. Both Facebook and Google Adwords are based on PPC (pay per click) logistics. You can read more about this by visiting: http://www.google.com/adwords/start or http://www.socialadstool.com/facebook...