Short And Sweet

I was watching "Fringe" the other night with my girlfriend on my laptop and…

I know.  I know.  You're probably thinking, "How romantic."  LOL!  Ok.  So we're not going to go there.

However, during the break I saw this car commercial that floored me – and thought it would be important to share with other businesses.  But not just another commercial, one that illustrates how effective "short and sweet" can be?"

I'd also be curious to see who else saw this commercial – and what you thought of it.

So listen…

Do you remember those old school 100 foot tall air filled streamers they sometimes stick in car lots (for the life of me I can't think of what it's called – but I'm sure someone has a name for it).  Anyways, the commercial starts off where you feel as if you're riding in the car and suddenly become overtaken by an immensely oversized inflatable fabric dummy towering over you when suddenly…

A voice comes on to ask us, "Are car makers still trying to get your attention or are they just trying to distract you?"

Then it flashes a date… and shows their web site compactconspiracy.com.  Now I know it's not exactly how it happened, but here's what I love about being short and sweet with your copy:

It can still cause people to take action (as I did).
It can still tell the truth.
It can still make fun of the competition (and get it's point across).
It can still intrigue you enough to want to know more.

Special Note: Go from Copywrong to Copywrite – simplify your great ideas into words that sell (- but you MUST confirm your subscription upon signup)!  Once confirmed you'll also find out how to schedule your FREE 20 minute "Strategic Copy Review!"  Yippeeeeeeeee!!!!!!

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