On Publishing…We’re Getting a CRM!
:::bounces in chair:::
Here are three reasons why I can’t wait for this stupid dashboard to get built.
1. No one has done this before (at least, I’m pretty sure they haven’t)
I’ve used Salesforce a ton for my day job in high tech marketing. So, I called on them for Ink Monster as well. I asked the sales rep to check if salesforce were being used by any other publishers to assign goals to authors (what’s called a quota), track results against the same, and calculate ROI for promo programs. I got a big ‘no’ from the rep. He was about to cry because he thought he lost the deal. Was he ever shocked when I got super happy! I love building new worlds, and for whatever reason, my brain counts operational systems in this category. Go figure.
2. We’ll get control over our business
Here is some of the cool stuff we will be able to do:
Set goals per author/book/series
Track actual sales and promo campaigns against those goals
Compare trend data to actual sales
Calculate costs versus sales (ROI) for each of the above
3. Dashboards are pretty pretty!
They have little charts and graphs that automatically update themselves and come in cute colors. I mean, what else in life is so much fun? I ask you!
Not our dashboard but so pretty, pretty!!!
So, that’s it for now. I’ll keep hitting the refresh button on my dashboard tab and if you want to kill time, check out more of my blog posts on publishing. Huzzah!
More publishing blog posts:
Why we love iBooks
Ink Monster in Publishing White Paper
What I know about being a data driven publisher
What I know about ebook Publishing
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