Dress Smart like a Boss Even When It's Freezing

Soon, winter will be here in full force. Depending on where you live, you might already be reaching for a coat before venturing outdoors. But if you want to look your best, not just any coat will do. 

When it’s cold outside, it’s important to put as much thought into bundling up as you do into building your outfit. In many situations, others’ first (and sometimes only!) impression of you will be based on your outerwear. (For instance, it doesn’t matter how polished your business suit is if you’re wearing a bulky parka over it when you meet a new client for lunch.) Make sure your outer layers project the style and confidence you want to convey.

Before the temperatures really plummet, here are four cold-weather staples to invest in:

Warm up in a wonderful coat.  If you don’t already have one, invest in a warm, high-quality coat in a classic cut and style. Depending on the temperatures where you live, you might consider a hip- or knee-length coat, or one with a thermal liner. Hoods can also be useful when rain and snow are on the forecast. (Detachable hoods are especially versatile.)

While you might be drawn to that eye-catching cherry red wool trench, I suggest choosing a coat that is a neutral shade (like black, brown, or beige). Neutrals will stand the test of time, are always professional, and are easy to coordinate with accessories. 

Put your best boot forward. Invest in a quality pair of boots in black or brown (or both!) to help keep your feet warm and toasty. The right pair can take you right from work to weekend, worn with warm cable-knit tights and a skirt to the office, or with a great pair of jeans for running errands on Saturday. 

If you live in a climate that gets brutally cold, then consider a pair that is fur-lined or even waterproof. These styles tend to be more expensive, but they’re worth the investment because you’ll stay comfortable and dry while still looking fashionable. (I recently splurged on a pair of boots by Aquatalia, which offers stylish, waterproof footwear in leather and suede.) And be practical—if the weather outside has made walkways and parking lots slick with ice, then leave the heels at home. There are plenty of stylish flat-soled options that are perfect for snowy days.

Stock up on scarves. Look for scarves in unexpected colors or patterns—this will give your basic blacks or winter whites a fabulous splash of color. Use scarves to expand your personal style boundaries. If you typically shy away from bold colors or fun patterns like houndstooth or paisley, a scarf is a great opportunity to incorporate these sassier styles into your outfits. Right now fringed garments are popular, so look for fringed scarves as a way to work this of-the-moment trend into your look without straying too far from your comfort zone.

Be ready to tote your gear. No matter the season, I recommend carrying a handbag with your essentials and a tote for everything else: laptop, files, water bottle, umbrella, gloves, hat, etc. (Whenever possible, it’s wise to break up the weight you carry. Your posture and muscles will thank you!) 

This winter, look for a durable tote in a rich, saturated color. I love totes made of Saffiano leather because this material is lightweight, won’t scratch easily, and can be cleaned with a little water on a towel. Also, be sure to choose a style with a zippered closure, which allows you to secure your valuables and protect them from wet weather. 

Marla Tomazin is a certified image consultant. Catch up with her at her website, here.