Tips for Your Sales Pitch

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Every efficiency sales professional should have a handful of elevator pitches prepared, each one customized for a specific audience type. Here are some things to keep in mind as you prepare your elevator pitches:

Your elevator pitch should be:

-Short and to the point
-Humorous
-Memorable
-Interactive (allows you to say something and pause for a response, or say something and ask a question)
-Conversational

Your elevator pitch should NOT be:

-A speech
-A soliloquy
-A pitch (in the traditional “sales pitch” sense)
-Longer than 15 seconds

Avoid fluff words that don’t really mean anything:

-“Finest”
-“Established”
-“Foremost”
-“Leading”
-“Pioneering”
-“Original”

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