Baiting the Hook

It's been a long day and from your perch on the couch you're watching an HD-enhanced moist, rich chocolate cake float down onto a milky white plate, a drizzle of thick, rich dark chocolate falling from the sky like manna, sliding down the sides of the cake in mahogany rivulets.And now you have to have chocolate cake. Immediately.That's the genius of a well-made, well-placed commercial: it hooks