How to Serve Your Customers By Increasing Value, And Fees

The mirage ofmarketing is “lowest price.” It feels easier to sell, butthis short-term, short-cut thinking undermines the value of what you offer. Lower fees isoften nota service to your customers. Here is how to better serve your customers by increasing your fees and the value of what you offer.

Chances are you are not charging enough for your coaching or services. By “enough” I don’t mean “as much as you can get,” but enough that:

People will hire you. We do relate price with value. If your...