How To Make A Useful Vision Statement

Let’s face it, most vision statements are not compelling. They are too vague, too wordy, and try to include too much to be useful. A great vision statement will inspire, both your employees and your audience. Here’s how to make a usefulvision statement with only a few words.

When I entered the workforce in the 1990s, vision statements were all the rage as the new strategic management tool. Creating vision, mission, and values statement was the prescription for ailing organizations and teams.(...