The 5th Edition of The New Rules of Marketing and PR Released!

The New Rules of Marketing & PR was originally published in the first edition way back in 2007. That’s like half a century in dog internet years.

When I first wrote the book in 2005 and 2006, Twitter didn’t exist and Facebook was only on college campuses (you needed a .edu email address to join). Now we live in a world with Periscope, Instagram, Newsjacking and all sorts of other ways to reach buyers so I’ve updated the book once again.