How to Create the Profile of Your Ideal Customer in B2B

It’s about being very focused on the problem you’re solving, your exact target personas, your total addressable market, your beachhead market, and then executing on that. – Scott Barrington, Modlar CEO Initially, you must be laser-focused on a single market, a single problem and a single customer profile. Absolute focus is the key to reaching […]

The post How to Create the Profile of Your Ideal Customer in B2B appeared first on Lean B2B: Build Products Businesses Want.