AdBlock Plus Defers To External Review Board To Choose "Acceptable Ads"

The developer of Adblock Plus, Eyeo, has decided that an independent board should determine which ads can bypass its ad-blocking filters.

Eyeo, the parent company of Adblock Plus—an ad-blocking tool that removes pesky banner ads, pop-ups, and video advertising and is available today for iOS devices—has opted to allow an external board to determine which ads are "acceptable" and can pass through Adblock Plus filters.