How to Find Your Target Readers

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When asking authors: “Who are the ideal buyers of your book?” I sometimes get the answer: “Everyone between 20 and 70 years of age.” Well… no comment. Every book has its own niche, and a certain demographic who looks out for just the type of book you are writing. The question is, how to find them and let them know about your book. The means to market your book, and where and how to do it, should be tailored to these readers.
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The First Step: Research Your Competition.
Nothing easier than...