Author-as-Brand: More Cons than Pros for Newbie Authors (part 1)

Ever since I turned author (in 2013 with the release of my first Harlequin title, The Indian Tycoon’s Marriage Deal) I have been lectured by one and all about the rules of marketing as it applies to a newly minted author. The argument goes something like this: Publishing is one heck of a competitive business; new authors are coming out of the woodwork and publishers’ marketing spends are shrinking. As a newbie author it’s up to you to be out there pushing your book aggressively among readers....