Mary Virginia Swanson: Securing Support for Your Long-Term Project

Jamey Stillings, Nevada Arch Segment, April 29, 2009; from the series The Bridge at Hoover Dam

Join Mary Virginia Swanson for a two-part workshop designed for photographers who would like to learn how to secure funding for a long-term personal project through drafting a successful proposal and budget, as well as learn how to build awareness for that project. The workshop will also explore various types of funding, as well as different approaches to expanding your audience.

        On the first day, Swanson will present an extensive illustrated lecture, which provides an overview of public, private, and corporate support; the role of a fiscal agent; and how to navigate funding data. In addition, participants will learn about the importance of broadening awareness for their projects via public presentations, websites, and print and social-media marketing. At the end of the first session, participants will be assigned the task of producing a statement about their project, a budget, and a short list of potential funding sources.

        During the second session, the group will discuss each participant’s project documents. The websites of each participant will be projected for discussion on enhancing project presence. Lunch will be served both days.

 

Mary Virginia Swanson is an author, educator, and consultant who helps artists find the strengths in their work, identify appreciative audiences, and present their work in an informed, professional manner. Her seminars and lectures on marketing opportunities aid photographers in moving their careers to the next level.

Swanson is the recipient of the 2013 Focus Lifetime Achievement Award from the Griffin Museum of Photography, and the 2014 Susan Carr Award for Education from the American Society of Media Photographers. The Society for Photographic Education named her the 2015 Honored Educator. Swanson coauthored Publish Your Photography Book (revised edition, 2014) with Darius Himes. Her latest publication, Finding Your Audience: An Introduction to Marketing Your Photographs, will be released in 2015.

The featured image, Nevada Arch Segment, April 29, 2009 is from Jamey Stillings’ exhibition and book of the same name, The Bridge at Hoover Dam, a project that is featured as a case study in Swanson’s upcoming publication, Finding Your Audience: An Introduction to Marketing Your Photographs.

 

Tuition: $500 ($450 for currently enrolled photography students and Aperture Members at the $250 level and above)

Registration is now closed. Contact education@aperture.org with any questions.

 

General Terms and Conditions

Please refer to all information provided regarding individual workshop details and requirements. Registration in any workshop will constitute your agreement to the terms and conditions outlined.

Aperture workshops are intended for adults 18 years or older.

If the workshop includes lunch, attendees are asked to notify Aperture at the time of registration regarding any special dietary requirements.

 

Release and Waiver of Liability

Aperture reserves the right to take photographs or videos during the operation of any educational course or part thereof, and to use the resulting photographs and videos for promotional purposes.

By booking a workshop with Aperture Foundation, participants agree to allow their likenesses to be used for promotional purposes and in media; participants who prefer that their likenesses not be used are asked to identify themselves to Aperture staff.

 

Refund/Cancellation Policy for Aperture Workshops

Aperture workshops must be paid for in advance by credit card, cash, or debit card. All fees are non-refundable if you should choose to withdraw from a workshop less than one month prior to its start date, unless we are able to fill your seat. In the event of a medical emergency, please provide a physician’s note stating the nature of the emergency, and Aperture will issue you a credit that can be applied to future workshops. Aperture reserves the right to cancel any workshop up to one week prior to the start date, in which case a full refund will be issued. A minimum of eight students is required to run a workshop.

 

Lost, Stolen, or Damaged Equipment, Books, Prints Etc.

Please act responsibly when using any equipment provided by Aperture or when in the presence of books, prints etc. belonging to other participants or the instructor(s). We recommend that refreshments be kept at a safe distance from all such objects.

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