How to go from 50 customers to 500 customers

Got an interesting question the other day on

when to transition from high touch customer development to all out online marketing.

How to go from 50 customers to 500 customers?

First, you don’t 10X by deciding to flick a switch.

Rather think of it a series of 2X leveling-up strategies.

Establishing repeatability is a prerequisite to pursuing growth.

If you can’t repeatably sign-up dozens of customers,

no amount of online marketing is going to help you.

It’s just a recipe for pouring your money down the drain.

If you do have a repeatable sales process, you are ready for leveling up.

Here’s the 3 step process:

1. Identify the least scalable part of your customer acquisition process – the constraint.

2. Then systematically work towards breaking this constraint.

3. Rinse and repeat.