How To Take Action In Challenging Situations

A few years ago, Zimbardo, author of The Lucifer Effect: Understanding How Good People Turn Evil,founded the Heroic Imagination Project, a non-profit organization that harnesses the findings of social psychology to help regular people “transform negative situations and create positive change.” Here Zimbardo muses on the two kinds of heroes: the impulsive reactive and the reflective proactive.

There are two kinds of heroes

One is the impulsive reactive hero, somebody who sees a child drowni...