Avoiding Group Think

Your goal should be exposing your problems to your team

without biasing them with possible solutions.

Each team member should then be encouraged

to individually brainstorm possible solutions

before sharing their ideas with the team.

This is a highly effective Design Thinking technique, popularized by IDEO,

that both avoids group-think and also ensures the largest diversity of ideas.

“During divergence we are creating choices and during convergence we are making choices.”

– Tim Brown, IDEO