Growth As a Series of Steps

We often draw the hockey stick curve as a smooth curve

but if you zoom in you’ll find that

it isn’t so smooth after all.

It is made up of a series of steps.

Think of these steps as firing rockets

that get you from one stable orbit to the next.

Each of these firing rockets or growth hacks eventually burn out

and need to constantly replaced with new ones.

Each step or firing rocket represents a sub-strategy

that got the business model from some initial customer throughput rate (point A)

to a new customer throughput rate (point B).