Is Uber Such A Great Name?

I’m always hearing something about Uber. I certainly recognize the name, but is it a good one? I know the word “uber” is supposed to have certain connotations (denoting an outstanding or supreme example of a particular kind of person or thing), which  is hoping to associate with itself. However, this is what I always think of whenever I hear them mentioned:

Yeah, I know his name is Üter Zörker (from The Simpsons), not Uber, but still. It’s what I think of. I always think: “Don’t make me run. I’m full of chocolate.”