50: A novice’s introduction to service design for product managers

I’m no expert on service design, but it’s an area I’m curious to learn more about. This is a novice’s introduction to service design for product managers.

The way I understand service design so far is that it looks at the bigger picture – the interaction between multiple products and services, online and offline, physical and digital – with the aim of helping the user to achieve their goal.

London’s Oyster card

If you’ve ever travelled in London, you’ve probably heard of the Oyster card. It’...