The VCP Process®: V + C Does Not = P

Lately I have seen a lot of people who have been using the VCP Process® (Visibility, Credibility, Profitability) like it’s a formula: Visibility + Credibility = Profitability. The fact remains, however, that VCP is a referral process, not a sales process. If the majority of your clients aren’t giving you referrals, then you are only at Credibility […]

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