Why The Lean Startup Techniques Don’t Work in B2B

Although the Lean Startup methodology works really well, the book’s near exclusive focus on consumer startups like IMVU, Zappos, Dropbox and Grockit has led many big-ticket B2B entrepreneurs to misinterpret its lessons. While the core principles of The Lean Startup apply just as well to B2B (the goal is to reduce waste), the techniques used […]

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