What should I blog about? Help!

Should we inject some heart into our content strategy?

I’ll come clean and say it. My blog has an identity crisis. I’ve invested a lot of time and money into designing this website, and I’m really proud of it as it showcases my writing – nearly two decades’ worth. It has gotten me jobs, and I even became a guest star on an ABC radio show in Australia because of a post!

Still, most of the time, I wondered: what the heck should I blog about?

Jeff Goins’ post What you write about doesn’t matter...