Unleashing Your Inner Misfit: The Power of Provocation

The Misfit Economyargues that lessons in creativity, innovation, salesmanship, and entrepreneurship can come from surprising places: pirates, bootleggers, counterfeiters, hustlers, and others living and working on the margins of business and society.

The Principle of Provoke

To provoke, of course, means to arouse or stir up feelings, desires, or action. Within the Misfit Economy, provocation is about stepping out of reality, imagining something different. It is about poking and prodding bus...