Archaic Procedures: Book Returns

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As a publisher of an aviation magazine in the 90’s I learned about a criminal way of “ print distribution”: A pilot friend showed me one of our magazines that he bought at an airport store in Amsterdam / Netherlands. I was a bit surprised as our distributor had Amsterdam not on the list of retailers. Onecould opt for having unsold magazines returned (at an outrageous hundreds of dollars) or to have them send to the garbage (free). I was curious how our magazines could end up in a different...