Your Deeper Why

People start companies for many different reasons.

Making money should definitely be one of them.

After all, there is no business in your business model without revenue.

Making money or not

is the difference between a business and a hobby.

But making money should not

be the sole purpose for a business.

Think of it as oxygen.

We need oxygen to live,

but don’t live for oxygen.

Making money should be an after effect.

An after effect of creating value,

of fulfilling a purpose,

of achieving your deeper why.

Getting to your deeper why requires asking:

What beyond money is the reason for building

your product or company?