Roaming Perfectionism: Designer and Nomad Kevin Lynch’s Tour at 42nd CreativeMornings in Chicago

Source: @SheSaysChicago

Kevin Lynch, a creative director at ad agency BBDO, spent more than a year living in Airbnb residences in Hong Kong. During this time, stimulated by his observations of this city’s culture, he reflected on the concept of perfection, or per his twist: “perfectionism.” With every word modified (at times insufferable) by the suffix of “ism,” the word changes in length, both visually and conceptually. “Perfectionism” poses a duality. It appears and sounds like both a perk a...