Increasing chaos with less clutter? Notes from my #AND10 breakout…

When you leverage organizational strength to release a decentralized network, communication can get messy. The question isn't about whether or not there's value to structure but about re-discovering where and how much of that structure is essential to equipping unstoppable, organic multiplication.

In the midst of a strategy shift myself, I'm being stretched to discover and champion new approaches that keep corporate communication lines untangled as we diversify. I spent just a few minutes at the AND Conference sharing a short list of intentional principles that are helping us.

Connect multiple areas to operate as part of a larger family
Link to content that already exists
Cultivate common ground
Share the narrative

Here's my speaker notes for a little more depth and context.

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