Why You Can’t Neglect the “Whole Product” in B2B

B2C consumers are accustomed to ‘what you see is what you get.’ They can choose to use it or not. Businesses have higher expectations (customization, integration, security, etc.). Startups need to entirely focus on what the business wants. – Richard Aberman, WePay Co-Founder In enterprise, the bar is set high for a product. There are […]

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