3 social media tracking essentials

When social media first came onto the scene, there was little effort put into tracking how effective it was. While it's still all about relationships, now there are plenty of metrics that you can measure.

Ready to get started tracking your social media efforts? Here are three things you should consider tracking and work on improving.

1. Traffic to website

If you have it set up on your website, Google Analytics will allow you to see how many people are visiting your website from social channel...