Use Tiny Habits to Create Big Changes

Behavior change is hard.

I wanted to create a habit of writing everyday.

My usual posts are 2,000 words and

take several hours to research and write.

Not going to happen on a daily basis.

So I adjusted the goal.

Instead of writing 2,000 words,

I scoped down to 200 words.

Instead of spending hours on elaborate research,

Or waiting for something worth writing about,

I chose to write about the one big idea of the day.

And constrained the writing time to 30 minutes.

Lastly, I coupled when I write

with a pre-existing daily habit:

My morning coffee.

The result:

I’ve written every single day for the last 42 days.

The first few days required deliberate intention,

but now my morning coffee creates

a pavlovian response to write.

If you want to learn more on tiny habits either

to change your own behavior or

that of your customers,

look up BJ Fogg (Tiny Habits) and Nir Eyal (Hooked).