Best-Ranking Keywords in Amazon Categories

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Many trade publishers and author-publishers don’t understand Amazon’s categories and fail to use the system to their advantage. They either don’t use all categories available to them or, without drilling down further, they choose something generic like Fiction, which is useless as a category unless being at the very top of the Amazon rankings. When you are picking a category you don’t want one with a broad, busy market, you want a category that’s narrow. Why? Because Amazon’s algorithm is...