Product Naming Rituals

We spend a disproportionate amount of time

trying to find the perfect name for our products.

We look for something

simple but clever,

descriptive but not too verbose,

memorable but not hard to spell.

It needs to be

pronounceable, alphabetically prioritized, and SEO optimized.

It needs to

represent us, be inspiring, paint a picture of our vision.

If you do stumble on a half-decent name,

you rush to check if the domain is available.

It’s usually already taken.

Don’t get me wrong. Names can matter.

But searching for the perfect name

at the start of a project is premature optimization.

Rather than wasting your precious brain cycles

on naming your product,

Spend your precious cycles on first

finding a product worth naming.