Learning from Experts: Online Marketing Gurus
Common questions that I get when I'm working with small business owners are "How did you learn all this stuff," or "What did you study in school?" The digital advertising space is changing so rapidly that very few traditional education programs can keep their curriculum up to speed. Advertisers and other professionals don't know where to go to learn about internet marketing because the very method of learning these skills is as modern as the space itself. You have to look online.
The experts of online marketing are… (shocker) online. If you can find the very best in the space I can almost guarantee you 3 things. First, that they have a blog you can subscribe to. Second, that they have a digital product such as an eBook that you can buy. Third, they are available for private consulting. If you are broke but still want to keep up with the changes in the realm of internet marketing you should just subscribe to all the expert's blogs.
Utilize an RSS reader such as Google Reader to subscribe to those blogs and then check it at your convenience. If you are wondering how to find the experts I can help you just a little. First off know that most people who claim to be experts (or "gurus") aren't. I would judge a blog by the number of comments that each post is getting. Thats an easy way to see how much traffic and interest people have in that author. If you don't want to do any leg work at all let me suggest my top 10 internet marketing blogs:
www.jacobspaulsen.com – What can I say… (but seriously I'm really nobody compared to the following)
www.smallbusinesssem.com – SEO expert Matt McGee
http://searchengineland.com/ – Compilation of expert authors
www.seoverflow.com/blog/ – Denver based SEO firm. Multiple authors
blumenthals.com/blog/ – Mike is an expert on Google Maps and Local Search
www.blueglass.com/blog – Focus on both Search and Social Media
www.seo.com/blog/ – The name really says it
www.searchinfluence.com/blog – Simple and Powerful
http://www.mattcutts.com/blog/ – Be sure to subscribe to his YouTube Channel
http://www.bgtheory.com/category/blog/ – Specializes in PPC (Adwords)
If you aren't broke I suggest buying their eBook or other digital product. There is a reason they are the experts!
Jacob S Paulsen
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